“I am getting calls constantly from all over the U.S., people coming here to vacation and buy properties.  Between my posts and your SEO-OMG I can’t keep up with it.  I had to call in other associates to help me, you created a monster!” ~ DianeSonenson.Com

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Your Real Estate Website is the Most Important Marketing Tool You Have!

Today approximately 90% of home buyers are going to the Internet to start their process.  In order to remain competitive, real estate professionals need to utilize “inbound” marketing techniques to “get found” by buyers searching for homes and home sellers.

“Do you want to be found by more prospects?”
“Do you want to convert more prospects into leads and clients?”

Goal: More visitors and leads.

The reason you’re redesigning your website is to increase conversion rates, and this is achieved through content, conversion tools, IDX, etc.  Focus on the infamous phrase ”what’s in it for me (the buyer/seller)?” (WIIFM).   

Create an ongoing content building strategy.

If you have more content, on average you will have more website visitors and grow your business faster.  A 100 page website will beat a 10 page website 90% of the time.  So build a strategy to continue to add more and more content to your website over time.  Blogging makes creating content easy.

Enable conversion experiments.

The key to driving your conversion rate and the number of leads you get from your website over time is to constantly improve the effectiveness of your conversion tools – this usually means your landing pages.  If you build a completely static website and have to go to a consultant or IT person each and every time you want to set up a new landing page or to change an existing page, you might be limiting your ability to quickly experiment and improve.  

6. Include a blog, RSS, landing pages, SEO

Any website built today should include these basics and we can help!

reDesign Packages & Pricing

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