Defining Your Site's Purpose - Why have you gone online? What do you want your site to accomplish? Do you want to be an information site? Do you want to sell products or services? Do you want to provide a source of entertainment? Defining your site's purpose is the foundation to developing your Internet strategy. First Coast Designs can assist in developing a concise plan for your company.
There is no doubt that businesses will continue to utilize new technologies to improve their online functionality and remain competitive in the marketplace. The companies that are successful will be those that take a step-by-step approach, taking time to develop an Internet strategy that considers immediate needs, resource allocation, and budgetary allowances.
First Coast Designs can create a professional, user-friendly website, which is a key first step to attracting visitors. With thousands of new websites launched on the Internet each day, competing for the attention of an audience that is bombarded by advertising messages every second – how can you ensure your new site rises above the competition to be discovered by potential customers? We also pay special attention to the content on your site.
Domain Name – As your exclusive web address, your domain name should reflect your business, be easy to remember and pronounce, and be unique so that it is not confused with other domain names. Choosing and registering a domain name may seem like a simple task, but it is becoming an increasingly challenging task when we consider that the most popular and easily remembered domain names are already registered. First Coast Designs suggests purchasing multiple domains that link to your main site including those that are similar to yours, and buy names that contain search phrases for your website to gain a higher ranking in search engines.
Metatags – Since metatags are picked up by search engines and influence the way your site appears in search results, they should be well-written and encourage potential customers to visit your site. The most important metatags for search engine indexing are 'Title' and 'Description' tags. First Coast Designs will take care of creation and submission for you of page titles and descriptions.
